Marketing
9 articles
Antonio Lucio Named PayPal's Chief Marketing & Corporate Affairs
Just months after joining PayPal as CMO, former Verizon executive Diego Scotti is departing the company, effective June 2, 2026, according to ADWEEK and TipRanks .
What Are Purpose-Driven Marketing Strategies for Businesses?
Patagonia's '100% for the Planet' campaign once raised over $10 million during a single Black Friday.
9 Cost-Effective Startup Strategies for Industry Events
A basic 10x10 trade show booth can cost a startup anywhere from $1,000 to $10,000, according to Moddisplays .
Apex Legends S22 Campaign Wins Award for Most Effective Marketing
On its release day, EA reportedly paid streamer Tyler 'Ninja' Blevins $1 million to play and stream Apex Legends, directly preceding the game amassing 2.
Dentsu AI Strategy Aims for Marketing Communications Dominance
AI systems now prestructure consumer choices before a question is even framed, fundamentally altering the customer journey from steps to predetermined outcomes.
Top 3 Press Release Services for Businesses at $149
Distributing a single 1,000-word press release nationally in the US with two images through a major newswire can cost upwards of $2,985.
How Storycraft Summit by Mary Gardner Helps Entrepreneurs Turn Stories Into Sales
Mary Gardner's Storycraft Summit helps entrepreneurs turn their unique stories into powerful sales, challenging the common belief that data, features, or price alone win customers. It emphasizes storytelling as a critical skill for building trust, inspiring action, and differentiating brands in a competitive marketplace.
How to Maximize the Strategic Benefits of Industry Events and Trade Fairs
Industry events and trade fairs are vital for business growth, offering unique opportunities for networking, learning, and relationship building. Discover how to transform these experiences into tangible value and measurable ROI.
The AI Personalization Engine: Driving Revenue and Reshaping Consumer Markets
With 77% of e-commerce professionals using AI daily, AI-powered personalization is no longer a future concept but a present-day engine of growth, driving up to 40% higher revenue and reshaping global consumer markets.