Customer Engagement

5 articles

Diverse professionals networking and engaging at a vibrant industry event, showcasing opportunities for startups and enterprises.

Why Industry Events Matter for Startups and Enterprises in 2026

Only 23 percent of companies can actually calculate the return on investment (ROI) for their industry events and exceed business goals.

Leo Vance·July 2, 2026

Abstract visualization of AI agents processing billions of decisions for personalized marketing interactions.

Industry Trends

MoEngage to Acquire Aampe to Advance AI Agents in Marketing

Aampe's AI agents already power brands like Grab and Swiggy, processing over 200 billion decisions weekly to personalize consumer interactions, according to Passionate In Marketing .

Marcus Havel·June 24, 2026

Cinematic visualization of AI transforming enterprise customer engagement strategies, showing data streams and business outcomes.

Strategy

AI and enterprise demands reshape customer engagement strategies

Enterprises are now demanding that AI directly translate into measurable business outcomes, according to SiliconANGLE .

Priya Sen·May 3, 2026

Split image showing a vibrant digital cityscape for customer engagement and a solitary figure interacting with AI in a changed workplace.

Industry Trends

AI Adoption's Dual Impact: Job Market Shifts and Customer Engagement Surges

NatWest's AI assistant, “Cora,” handled 11.

Olivia Hartwell·April 19, 2026

A futuristic marketing team leveraging AI dashboards to analyze data and optimize campaigns, set against a backdrop of a glowing cityscape, symbolizing advanced digital marketing strategy.

Strategy

How AI Digital Marketing Strategy Works: A Complete Guide

An effective AI digital marketing strategy is crucial for customer engagement, yet many firms are unprepared. This guide provides a complete roadmap to understanding and implementing AI methodically for sustainable growth.

Priya Sen·April 2, 2026