Olivia Hartwell

Editorial byline

Olivia Hartwell is an editorial byline for Startups & Giants, with a focus on Markets, Industry Trends, Financial Performance. Biographical credentials and external profiles are published only after verification.

Learn more about our editorial process and use of automation in our AI & Automation disclosure.

Coverage Areas

Markets
Industry Trends
Financial Performance
Emerging Technologies

Latest Articles

Microscopic view of pigment particles settling in a liquid, illustrating the challenge addressed by settling control additives in the coatings market.
Markets

Sagging settling control additives market growth forecasts 2035 coatings

The global market for settling control additives will grow at a mere 3.

Sep 20, 2026 · 3 min read

Futuristic cityscape demonstrating circular economy principles with integrated nature, closed-loop resource flows, and collaborative innovation.
Markets

Understanding Circular Economy Principles and Their Integration

By 2030, adopting a circular economy could unlock an astounding EUR 1.

Sep 20, 2026 · 3 min read

Futuristic cityscape with AI interfaces and business professionals observing data visualization, representing emerging enterprise technologies for 2026.
Industry Trends

5 Emerging Enterprise Technologies for 2026

By 2026, Agentic AI —systems drafting, summarizing, and executing tasks with minimal supervision —will replace the Generative AI tools many enterprises are just now adopting.

Sep 20, 2026 · 5 min read

Diverse creators producing content across digital platforms, with subtle symbols of regulatory oversight and accountability in the background.
Industry Trends

What is the creator economy and why is it reshaping business models?

In the past 18 months, the Federal Trade Commission (FTC) has taken over 60 formal actions against creators and brands for disclosure violations.

Sep 18, 2026 · 4 min read

Diverse business leaders collaborating to drive future innovation through strategic partnerships, symbolizing growth and progress.
Industry Trends

Strategic Partnerships: Driving Future Innovation

With venture capital tightening and borrowing costs escalating, small and medium-sized enterprises (SMEs) increasingly turn to strategic alliances as a direct alternative to traditional funding.

Sep 16, 2026 · 4 min read

A dynamic visual representing the global AI startup ecosystem, highlighting the concentration of funding in key cities like Silicon Valley, Beijing, and Paris, with data streams connecting them.
Startups

Emerging Global AI Startup Ecosystems

80% of all AI funding globally is concentrated in just three cities: Silicon Valley, Beijing, and Paris.

Sep 16, 2026 · 4 min read

A person relaxing on a couch, enjoying home entertainment on a large TV, illustrating the concept of the couch economy.
Markets

What is the Couch Economy and Why Are Consumers Spending More?

The global Home Entertainment Product Market, valued at $381.

Sep 15, 2026 · 3 min read

Shadowy figures exchanging glowing digital messages in a dimly lit room, representing the hidden influence of dark social on consumer choices.
Industry Trends

Dark social's hidden influence on consumer choices baffles marketers

Over 80% of online sharing now occurs through private channels like messaging apps and email, making most digital word-of-mouth invisible to marketers.

Sep 14, 2026 · 4 min read

Advanced recycling facility processing black plastic with robotic arms, symbolizing innovation and environmental progress in the reclaimed material market.
Markets

Black Plastic Reclaimed Material Market Poised for Explosive Growth Through 2035

Despite being notoriously difficult to recycle, the global market for reclaimed black plastic, valued at $2.

Sep 13, 2026 · 5 min read

Diverse business leaders collaborating around a glowing AI core in a futuristic cityscape, symbolizing responsible AI integration and ethical decision-making.
Industry Trends

Top 7 AI Ethics Frameworks for Business Operations

Amazon's biased recruitment tool, Microsoft's Tay chatbot, and Tesla's fatal autonomous system accidents vividly demonstrate the severe, real-world consequences of neglecting AI ethics.

Sep 12, 2026 · 5 min read

A complex global supply chain network with ships and containers, facing turbulent weather, with a distant lighthouse representing resilience.
Markets

What Is Supply Chain Resilience and Why Does It Matter?

During the COVID-19 pandemic, wait times at some global ports exploded from a few hours to two or three days, illustrating how quickly supply chains can seize up, according to the National Bureau of E

Sep 12, 2026 · 3 min read

Cinematic view of European innovation hubs connected by glowing lines, with streams of capital flowing towards a central deep tech structure, symbolizing investment growth.
Industry Trends

Public Funds Catalyze Deep Tech VC Investment Growth

The European Innovation Council (EIC) has already helped companies raise a collective €15.

Sep 12, 2026 · 3 min read

Futuristic cityscape with AI interfaces and diverse entrepreneurs collaborating, representing global startup trends and AI innovation in 2026.
Markets

Top 6 Trends Impacting Global Startups in 2026

OpenAI closed a $40 billion funding round in 2025, the largest single venture raise in history, according to Startup Genome .

Sep 12, 2026 · 5 min read

Futuristic city skyline at dusk with people interacting with holographic interfaces, representing technological innovation and adoption.
Industry Trends

Top 7 Emerging Technologies Driving Innovation and Adoption Challenges

As of late 2025, over 40 percent of Americans are already using Generative AI for work or personal tasks, a rate that far outstrips formal corporate adoption, according to the stlouisfed .

Sep 11, 2026 · 6 min read

Diverse team of professionals collaborating with advanced AI interfaces in a modern, innovative office setting, highlighting the growth of enterprise AI adoption.
Enterprise

What is Enterprise AI Adoption and Its Explosive Growth?

By November 2025, nearly 80 percent of the U.

Sep 10, 2026 · 6 min read

Diverse professionals entering a modern, vibrant co-working space in Mumbai, symbolizing India's booming flexible office market and enterprise shift.
Industry Trends

India's Flexible Office Boom: 68% Growth Signals Enterprise Shift

In the first half of 2026, Mumbai alone saw a staggering 130% increase in flexible-office seats leased compared to the same period in 2025, according to Urban Acres .

Sep 10, 2026 · 5 min read

Global map showing El Niño weather patterns and rising commodity price graphs impacting dry, cracked agricultural land, symbolizing economic challenges.
Markets

El Niño's Price Surge Challenges Global Economic Shifts in Agricultural Markets

Cocoa prices surged 250% and sugar hit a decade high during the 2023-2024 El Niño, signaling a new era of climate-driven commodity market upheaval.

Sep 8, 2026 · 4 min read

Futuristic smart city skyline with flying cars and AI data interfaces, representing urban innovation and technological integration.
Industry Trends

AI Fuels Urban Innovation, But Smart City Adoption Hurdles Persist

On May 26, 2026, a flying car demonstration signaled a future where smart technology redefines urban mobility.

Sep 7, 2026 · 4 min read

Futuristic cityscape with AI data streams and holographic market trend projections, symbolizing AI's impact on business.
Industry Trends

How AI Predictive Analytics Transforms Market Forecasting and Business Decisions

The global Artificial Intelligence (AI) software market, valued at US$122 billion in 2024, is projected to nearly quadruple to US$467 billion by 2030, growing at a Compound Annual Growth Rate (CAGR) o

Sep 6, 2026 · 4 min read

Cinematic view of a modern Asian manufacturing facility producing nylon insert lock nuts, highlighting the region's market leadership and advanced industrial processes.
Markets

Asia-Pacific Leads Nylon Insert Lock Nuts Market Through 2033

The global market for nylon insert lock nuts was reported as $4.

Sep 5, 2026 · 2 min read