Software Business

1 article

A digital dashboard showing SaaS unit economics metrics like CLTV and CAC, with a team analyzing data, symbolizing strategic financial planning for business profitability and growth.

What Are SaaS Unit Economics? A Comprehensive Guide to Calculating Profitability

SaaS unit economics are crucial for measuring profitability at the individual customer level. Without understanding these metrics, companies risk pursuing growth that actively destroys enterprise value.

Olivia Hartwell·April 8, 2026