Martech
3 articles

Strategy
What Are AI Autonomous Marketing Platforms and How Do They Redefine Strategy?
By 2028, Forrester predicts that over half of all enterprise marketing campaigns will be autonomously planned and executed by AI systems.
Priya Sen·September 15, 2026

Strategy
AI marketing agents are improving business strategies now
A first-party AI agent can now build an entire marketing campaign from a single prompt, generating ideation based on deep customer and brand context, and even performing background checks, according t
Priya Sen·July 30, 2026

Industry Trends
MoEngage to Acquire Aampe to Advance AI Agents in Marketing
Aampe's AI agents already power brands like Grab and Swiggy, processing over 200 billion decisions weekly to personalize consumer interactions, according to Passionate In Marketing .
Marcus Havel·June 24, 2026