Startups & Giants

Influencer Marketing

2 articles

Apex Legends S22 marketing campaign award ceremony with glowing player statistics and influencer icons, symbolizing its effectiveness.
Strategy

Apex Legends S22 Campaign Wins Award for Most Effective Marketing

On its release day, EA reportedly paid streamer Tyler 'Ninja' Blevins $1 million to play and stream Apex Legends, directly preceding the game amassing 2.

Priya Sen·April 24, 2026
Marketing executives strategizing celebrity and influencer partnerships on a holographic display, symbolizing the future of brand engagement and data-driven campaigns in 2026.
Strategy

Top 5 Celebrity Marketing Strategies for Brands in 2026

Navigating the evolving digital landscape for celebrity marketing in 2026 requires a sophisticated approach focused on authenticity and measurable impact. This guide breaks down the top five strategies for brands to generate tangible value from celebrity and influencer partnerships.

Priya Sen·April 7, 2026