Consumer Behavior
6 articles
Green Innovation Investment Soars Despite Sector Performance Gaps
In Q2 2026, American consumers poured more than $42 billion into zero-emission vehicles, home solar, and heat pumps, driving over half of the nation's $75 billion clean energy and transportation inves
AI Personalization Fuels Consumer Habits, Shifting Market Dynamics in 2026
A study of 88 TikTok users revealed that switching to a less personalized feed for just one week led to decreased daily use and enjoyment, despite users feeling more in control, according to SQ Magazi
What Are Purpose-Driven Marketing Strategies for Businesses?
Patagonia's '100% for the Planet' campaign once raised over $10 million during a single Black Friday.
Dentsu AI Strategy Aims for Marketing Communications Dominance
AI systems now prestructure consumer choices before a question is even framed, fundamentally altering the customer journey from steps to predetermined outcomes.
What Is the Rockets and Feathers Effect? An Explainer on Asymmetric Price Transmission
The 'rockets and feathers effect' describes how prices, like gasoline, rise quickly but fall slowly. This asymmetric price transmission impacts consumer budgets and business strategies.
The K-Shaped Economic Recovery: How It's Reshaping Global Travel and Capital Markets
The K-shaped economic recovery is creating a bifurcated world, dramatically reshaping global travel and capital markets. Learn how different segments of the population experience vastly different financial realities, impacting consumer behavior and investment.