Startups & Giants

Business Events

3 articles

A business professional analyzing glowing data charts and graphs, symbolizing the measurement of event ROI amidst a bustling trade show.
Events & Fairs

How to Measure Industry Event ROI: A Complete Guide

During Milan Fashion Week, Prada leveraged Media Impact Value (MIV) to assess celebrity strategies.

Leo Vance·June 18, 2026
A modern conference hall with engaged attendees and a speaker presenting data visualizations, symbolizing successful event outcomes and data-driven insights.
Events & Fairs

How to Measure ROI From Events: A Complete Guide

For a total event spend of $60,000, an attributed return of $105,000 yields an impressive ROI of 75% according to Eventrize.

Leo Vance·May 12, 2026
Diverse professionals networking and engaging with product displays at a dynamic industry trade show, highlighting business growth and collaboration.
Events & Fairs

What Are Types of Industry Events for Business Participation?

One experiential marketing campaign generated over $500,000 in revenue per event.

Leo Vance·May 10, 2026