In Busan, two Indonesian student teams, Aigra and Lifeguard, are touring a Korean startup hub. Their visit is a tangible outcome of SK Innovation E&S's MAJU:ON program, which has already generated 137 climate-focused business ideas from 500 Indonesian students. This initiative, part of the six-day 'Climate SOLVE Week' in Busan, aims to empower youth entrepreneurship in climate solutions, a key focus for 2026, according to 헤럴드경제 and 아시아경제.
Global climate challenges demand urgent, large-scale solutions. Yet, traditional approaches often overlook grassroots innovation and cross-border youth collaboration. SK Innovation E&S is addressing this gap directly.
By integrating AI-based education with international entrepreneurship support, SK Innovation E&S's model appears likely to become a blueprint for accelerating climate-tech development and fostering new economic bridges. The 'Climate SOLVE Week' itself includes an 'Impact Hackathon', a 'SOLVE Conference' for networking, and a benchmarking tour of Busan Centum Technology Startup Town (CENTAP), all designed to invigorate the climate-tech ecosystem and resolve local issues by nurturing young entrepreneurs and regional SMEs, according to 헤럴드경제.
From Indonesian Classrooms to Global Collaboration
SK Innovation E&S launched MAJU:ON in Indonesia in 2025, providing AI-based entrepreneurship education and expert coaching to 500 university students, according to 아시아경제. This program generated 137 business ideas, fostering young talent in energy and environmental fields. MAJU:ON offers comprehensive support, from mentoring to market entry. One startup, for instance, used satellite data to analyze Indonesian forests, developing preservation methods and commercializing ideas to reduce climate risk, according to 아시아경제.
The participation of MAJU:ON teams, Aigra and Lifeguard, in the CENTAP benchmarking tour underscores a scalable model for climate innovation. SK Innovation E&S bypasses traditional R&D bottlenecks by tapping into diverse, young talent pools, according to 헤럴드경제. This approach creates a direct pipeline from education to market.
MAJU:ON contributes to social value in Indonesia, according to 아시아경제, but also serves a strategic purpose. The Deputy Ambassador of Indonesia in Korea highlighted Korea's technological strengths and Indonesia's market potential as key drivers for cooperation, according to 아시아경제. SK Innovation E&S is positioning itself as a facilitator in a new economic corridor for AI-driven climate solutions, leveraging youth as a bridge to new markets.
