Sports Technology

3 articles

A high-tech sports innovation lab visualizing athlete performance data with holographic displays and advanced tracking systems.

Professional Services

What Are Sports Innovation Labs and Why Do They Matter for Tech?

Football players now generate physical output data in near real-time.

Leo Vance·June 27, 2026

Ferrari Formula 1 car racing on a track with AI data visualizations, representing enhanced fan engagement through technology.

Startups

Ferrari uses IBM AI to enhance F1 fan experience

Since partnering with IBM, Ferrari's fan app has driven a 62% surge in engagement over race weekends, according to TechCrunch .

Marcus Havel·May 23, 2026

Futuristic stadium with holographic AI data overlays analyzing an athlete's performance, symbolizing the integration of AI in sports.

Startups

IBM Launches Startup Challenge to Drive AI in Sports

US Open champion Bryson DeChambeau credited an AI-powered swing analysis tool for his 2024 victory, just before leading an eight-figure acquisition of the very company behind it.

Marcus Havel·April 15, 2026