Roi Measurement
2 articles
Events & Fairs
Why Industry Events Matter for Startups and Enterprises in 2026
Only 23 percent of companies can actually calculate the return on investment (ROI) for their industry events and exceed business goals.
Leo Vance·July 2, 2026
Events & Fairs
How to Measure Industry Event ROI: A Complete Guide
During Milan Fashion Week, Prada leveraged Media Impact Value (MIV) to assess celebrity strategies.
Leo Vance·June 18, 2026