Strategy
Why Returns and Reverse Logistics Deserve a Bigger Role in E-Commerce Operations
Reverse logistics, encompassing product returns and cancellations, is an often-overlooked but crucial part of e-commerce operations and the supply chain, not just a customer service issue. This process, particularly complex in Southeast Asia due to diverse geographies and payment methods, requires a well-organized system to manage the movement of goods after an initial transaction changes course.
Sponsored by IDEALONE·October 19, 2026
