Engagement

2 articles

A person interacting with a glowing digital interface, illustrating the pervasive influence of AI personalization on consumer habits and market dynamics.

AI Personalization Fuels Consumer Habits, Shifting Market Dynamics in 2026

A study of 88 TikTok users revealed that switching to a less personalized feed for just one week led to decreased daily use and enjoyment, despite users feeling more in control, according to SQ Magazi

Olivia Hartwell·May 10, 2026

Strategy

Losing Engagement? See How LinkTwin Stops Links From Opening in the Instagram Browser

Standard YouTube links shared on Instagram often open in a restrictive in-app browser, hindering engagement and growth. LinkTwin solves this by using deep linking to force YouTube links to open directly in the YouTube app, improving user experience and boosting crucial metrics.