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Apex Legends S22 marketing campaign award ceremony with glowing player statistics and influencer icons, symbolizing its effectiveness.

Apex Legends S22 Campaign Wins Award for Most Effective Marketing

On its release day, EA reportedly paid streamer Tyler 'Ninja' Blevins $1 million to play and stream Apex Legends, directly preceding the game amassing 2.

Priya Sen·April 24, 2026