Buyer Insight

1 article

A futuristic B2B market scene in 2026, showing AI integration and human buyers seeking trust and validation for product purchases.

Your Next Product Launch Needs Buyer Insight To Navigate 2026's Complex B2B Markets.

Today, 94% of business buyers report using AI in their purchasing process, yet they still demand validation from trusted human sources like peers and experts, according to Forrester .

Priya Sen·June 6, 2026