Startups & Giants

Barilla

1 article

A small startup company balanced precariously on a tightrope, facing a large corporate entity, symbolizing the high risks involved in open innovation programs.

Barilla's Good Food Makers Program: High Risks for Startups

As Barilla opens applications for its 2026 Good Food Makers program, participating startups risk their entire existence.

Marcus Havel·September 8, 2026