Priya Sen

Strategy Writer

Priya Sen is a Strategy Writer for Startups & Giants, specializing in business strategy, market positioning, and competitive growth. Prior to joining Startups & Giants, Priya spent several years as a strategic consultant at a leading management consulting firm, advising Fortune 500 companies on market entry and expansion strategies. She also led a research project on disruptive innovation in emerging markets, which was published in the Harvard Business Review. Priya holds an MBA from Stanford University and a Master's degree in Economics from the London School of Economics.

Expertise

business strategymarket positioningcompetitive analysisgrowth strategymarket researchstrategic consultingdisruptive innovation

Coverage Areas

Strategy
Markets
Enterprise

Latest Articles

Futuristic Indian cityscape with AI interfaces, symbolizing the integration of artificial intelligence in the country's digital payment infrastructure and economic growth.
Strategy

AI is crucial for India's next digital payment growth phase

NPCI predicts AI adoption will drive India's UPI transaction volume to exceed one billion daily transactions, a staggering leap from current levels.

Jun 28, 2026 · 2 min read

A modern Chinese beauty brand store in a global city, showcasing innovative products with traditional Chinese design elements to diverse customers.
Markets

Chinese beauty brands eye global expansion amid domestic market shifts

China's evolving role in the global beauty market in 2026 presents a paradox: while its cosmetics sector is projected to reach a massive $68 billion by 2032, the market currently contends with stagnan

Jun 27, 2026 · 4 min read

Diverse team collaborating around a holographic display showcasing integrated HR data, symbolizing streamlined operations and unified systems.
Strategy

Top 5 Integrated HR Platforms to Replace Multiple Systems

The U.S. Office of Personnel Management committed nearly $396 million to Oracle for a single HR platform, replacing over 100 disparate systems for two million federal employees, according to Human Res

Jun 27, 2026 · 5 min read

A complex, interconnected global supply chain network visualized with digital dashboards showing real-time data and risk assessments.
Strategy

What is a Resilient Global Supply Chain Strategy?

A single port shutdown can cost a business millions, but new simulation tools can now predict the exact financial impact of such a disruption before it even happens.

Jun 25, 2026 · 4 min read

Global AI network visualization with Samsung and OpenAI branding, symbolizing a massive enterprise AI deployment and strategic partnership.
Enterprise

Samsung Electronics Expands OpenAI's ChatGPT Enterprise Globally

Samsung Electronics is expanding OpenAI's ChatGPT Enterprise and Codex to its employees globally, a significant move that is one of OpenAI's largest enterprise deployments to date.

Jun 24, 2026 · 4 min read

The Sleep Number Corporation headquarters under a stormy sky, symbolizing financial distress and bankruptcy.
Enterprise

Sleep Number Corporation files for Chapter 11 bankruptcy protection.

Sleep Number, the maker of adjustable smart beds, filed for Chapter 11 bankruptcy and saw its shares plunge 31% in after-hours trading on Wednesday, signaling the abrupt end of its independent operati

Jun 24, 2026 · 2 min read

Futuristic cityscape with AI data streams and professionals collaborating around a holographic market trends display, symbolizing BIA's new strategic direction.
Strategy

BIA Names Michael Guerity VP of Market Intelligence & Comms

BIA Advisory Services appointed Michael Guerity as Vice President of Market Intelligence & Strategic Communications, explicitly tasking him with expanding intelligence offerings through AI-enabled pro

Jun 23, 2026 · 4 min read

Diverse team strategizing AI integration with holographic displays, representing enterprise AI adoption and scaling initiatives.
Strategy

Top 4 Strategic Initiatives for Enterprise AI Adoption and Scaling

Atos Group is rolling out Microsoft 365 Copilot to all 56,000 employees across 54 countries.

Jun 22, 2026 · 4 min read

Samsung employees using advanced AI tools like ChatGPT and Codex on holographic displays, symbolizing the integration of generative AI into the enterprise.
Enterprise

Samsung Electronics rolls out ChatGPT and Codex for employees

Just months after banning generative AI tools like ChatGPT due to security fears, Samsung Electronics is now deploying them to its global workforce.

Jun 22, 2026 · 3 min read

Split screen showing a modern Yelp office and a Southern Company power plant, symbolizing diverse business strategies.
Strategy

Yelp, Southern Co. Q1 2026 results and strategic approaches

In Q1 2026, Southern Company's operating revenues surged to $8.

Jun 21, 2026 · 2 min read

A gavel striking down on unresolved legal documents, symbolizing Canada's abolition of the corporate accountability ombudsperson office.
Enterprise

USW Condemns Canada's Abolition of Corporate Accountability Ombudsperson

At least 36 complaints alleging corporate abuses were left unresolved after the Canadian government abolished its corporate accountability ombudsperson office on June 11.

Jun 20, 2026 · 2 min read

Raghu Subramanian leading Trupeer AI's enterprise growth, showcasing successful AI integration and overcoming data infrastructure challenges.
Enterprise

Raghu Subramanian leads Trupeer AI enterprise growth

Gartner predicts that 60% of artificial intelligence (AI) projects will be abandoned by the end of 2026 due to poor data and knowledge infrastructure.

Jun 19, 2026 · 3 min read

OpenAI and Anthropic AI entities forming a strategic partnership with glowing interfaces in a futuristic cityscape, symbolizing enterprise AI market growth.
Enterprise

OpenAI, Anthropic Hire Sales Teams to Drive AI Adoption

In a surprising pivot, OpenAI and Anthropic have collectively recruited over 85 former Salesforce employees, primarily for enterprise sales and marketing roles.

Jun 19, 2026 · 3 min read

A powerful AI brain being manipulated by corporate and government figures, highlighting the conflict between profit and ethical considerations in AI adoption.
Strategy

Profit motives to drive enterprise AI adoption, sidelining ethics

The Pentagon once designated AI developer Anthropic as a 'supply chain risk,' initially barring its models from defense systems.

Jun 19, 2026 · 2 min read

FTI Consulting's new energy advisory services office in Italy, symbolizing strategic expansion and innovation in the energy sector.
Strategy

FTI Consulting launches energy advisory services in Italy

Fresh from reporting a 9.

Jun 18, 2026 · 2 min read

A flooded city skyline with a concerned executive overlooking financial data, symbolizing the impact of climate change on business operations and financial stability.
Enterprise

Businesses Face Mounting Risks as Integrating Climate Resilience Becomes Imperative

In 2025 alone, companies disclosed nearly $3 billion in real losses from extreme weather events, yet only 35% identified these financial impacts as a material risk to their operations, according to Fo

Jun 18, 2026 · 4 min read

AI interface connecting global B2B networks, showcasing hyper-targeted marketing strategies and data integration for enhanced business growth.
Strategy

What is Account-Based Marketing and How Does AI Enhance B2B Strategies?

LiveRamp, a prominent data connectivity platform, generated over $50 million in annual revenue from just 15 highly targeted accounts.

Jun 18, 2026 · 6 min read

Autonomous AI agents operating within a futuristic enterprise data center, symbolizing advanced technology and significant investment in AI.
Enterprise

How Much Do Agentic Autonomous AI Agents Cost Enterprises in 2026?

While vendors like Cognosys reduce manual workloads by over 60% with AI agents, developing a single production-ready agent can cost an enterprise anywhere from $40,000 to over $300,000.

Jun 17, 2026 · 4 min read

Diverse business leaders analyzing a fragmented global economy map affected by geopolitical shifts and wealth reallocation.
Strategy

Geopolitical shifts reshape business strategy

Affluent Americans are generating record demand for second residencies and citizenships, signaling a profound re-evaluation of global stability by the wealthy.

Jun 17, 2026 · 2 min read

A state-of-the-art semiconductor fabrication facility with advanced robotics and holographic displays showcasing chip designs.
Strategy

Intel Pursues 18A Chipmaking, Redefines Integrated Graphics

Intel's 2026 roadmap reveals Panther Lake, the first consumer chip built on its cutting-edge Intel 18A process.

Jun 17, 2026 · 2 min read