PS

Priya Sen

Strategy Writer

Priya Sen is a Strategy Writer for Startups & Giants, specializing in business strategy, market positioning, and competitive growth. Prior to joining Startups & Giants, Priya spent several years as a strategic consultant at a leading management consulting firm, advising Fortune 500 companies on market entry and expansion strategies. She also led a research project on disruptive innovation in emerging markets, which was published in the Harvard Business Review. Priya holds an MBA from Stanford University and a Master's degree in Economics from the London School of Economics.

Expertise

business strategymarket positioningcompetitive analysisgrowth strategymarket researchstrategic consultingdisruptive innovation

Coverage Areas

Strategy
Markets
Enterprise

Latest Articles

A visual metaphor of a small drone seamlessly connecting with a large skyscraper, symbolizing successful startup and corporate collaboration and innovation.
Strategy

Top 9 Startup Collaboration Strategies With Large Corporations

A startup's desperate need for short-term revenue often clashes head-on with a corporation's year-long sales cycle, amplifying problems in innovation partnerships.

Jun 10, 2026 · 7 min read

Professionals in a modern office collaborating with AI interfaces, showcasing data visualizations and strategic insights for business.
Professional Services

How Do Professional Services Firms Use AI for Business Strategy?

Generative AI can automate 60% to 70% of professional workers' activities, fundamentally transforming how professional services are delivered.

Jun 9, 2026 · 4 min read

Cinematic visualization of AI integrating with global business strategy, highlighting innovation and future transformation.
Strategy

What is AI Business Transformation and Why Does It Matter in 2026?

Automating code migration using AI agents has already reduced project durations by up to two years for some companies, showcasing a dramatic shift in development timelines.

Jun 9, 2026 · 5 min read

A business strategy graphic illustrating adaptability and resilience in a volatile market with shifting economic indicators.
Strategy

How to Build Robust Business Strategies for Volatile Markets

Despite record profits in 2021, a leading retail chain saw its market value plummet by 40% in 2022, according to Industry Analysis.

Jun 8, 2026 · 3 min read

Stock market traders reacting to positive financial news, with a glowing Hewlett Packard Enterprise logo symbolizing growth and increased stock value.
Enterprise

Barclays raises HPE price target to $67 on sustained demand

Hewlett Packard Enterprise's stock received a staggering price target increase from Barclays, jumping from $28.

Jun 8, 2026 · 2 min read

A complex, broken digital network symbolizing the challenges of scaling enterprise AI, with a small figure in the foreground.
Enterprise

95% of Enterprise AI Pilots Fail to Scale: Understanding the Challenges

Only 5% of generative AI pilots successfully scale to full production, a stark reality behind the industry's AI hype, according to Thinkdigitalpartners .

Jun 8, 2026 · 3 min read

Scientists analyzing single-cell CRISPR assay data on holographic displays, showcasing the future of gene editing and precision medicine.
Strategy

Single-Cell CRISPR Assays Market Poised to Surpass $1 Billion by 2028

Researchers can now pinpoint how individual cells respond to gene edits, a capability previously impossible with bulk sequencing, unlocking a new era of precision medicine, according to Cell Journal .

Jun 8, 2026 · 3 min read

An isolated AI pilot drone in a massive, complex server room, symbolizing the challenge of scaling AI solutions across an enterprise.
Enterprise

Most AI Pilots Never Become Enterprise-Wide Solutions.

Organizations expect to move 76% of their agentic workflows from proof-of-concept into production this year.

Jun 7, 2026 · 3 min read

Abstract visualization of Palantir's AI platform processing complex data, representing the integration of institutional knowledge for enterprise solutions.
Enterprise

Palantir Technologies expands enterprise AI into new commercial markets

Legal giant Kirkland & Ellis has co-developed an enterprise AI platform with Palantir, integrating its institutional knowledge directly into the system.

Jun 6, 2026 · 3 min read

Business leaders and employees overwhelmed by chaotic AI interfaces in a modern office, highlighting the struggle with human readiness for AI integration.
Leadership

Enterprise Leaders Face AI Integration Chaos Without Human Readiness

Worker access to AI soared by 50% in 2025, yet many companies are still embedding these powerful tools into outdated human operating models rather than truly rewiring work.

Jun 6, 2026 · 5 min read

A futuristic B2B market scene in 2026, showing AI integration and human buyers seeking trust and validation for product purchases.
Strategy

Your Next Product Launch Needs Buyer Insight To Navigate 2026's Complex B2B Markets.

Today, 94% of business buyers report using AI in their purchasing process, yet they still demand validation from trusted human sources like peers and experts, according to Forrester .

Jun 6, 2026 · 2 min read

A sophisticated AI agent interface shown automating business processes across multiple digital platforms, representing Meta's new enterprise solution.
Enterprise

Meta Launches AI Agent for Business Automation on its Platforms

While Meta launched a new AI agent designed to automate business operations across its vast ecosystem, enterprise AI veteran C3.

Jun 5, 2026 · 5 min read

Diverse team collaborating in a modern office using holographic displays for secure digital document signing and workflow automation.
Enterprise

Top 7 Best Enterprise Electronic Signature Tools

A Docusign Standard plan can cost an enterprise nearly twice as much per user if billed monthly instead of annually, a difference of $240 per user per year.

Jun 5, 2026 · 5 min read

A visual representation comparing the smooth, theoretical industry life cycle curve with the volatile, unpredictable reality faced by businesses.
Strategy

Industry Life Cycle Stages: Ideal vs. Reality for Businesses

Despite its elegant theoretical shape, the 'idealized life cycle curve' for industries is rarely observed in reality, making it a misleading map for businesses navigating growth and decline.

Jun 5, 2026 · 3 min read

Diverse group of business professionals analyzing holographic AI data streams in a futuristic cityscape, symbolizing enterprise AI governance.
Enterprise

What are AI Governance Frameworks for Large Enterprises?

In the latter half of 2024, a 202% surge in phishing emails was recorded, with 82.

Jun 5, 2026 · 7 min read

Diverse team collaborating around a holographic AI display in a futuristic cityscape, symbolizing the scaling of enterprise AI initiatives.
Enterprise

How Enterprise AI Adoption Strategies Scale Initiatives in 2026

On average, $1.3 million has been spent on AI initiatives to date, according to ISG-one . This substantial capital allocation confirms a widespread organizational commitment to artificial intelligence

Jun 5, 2026 · 4 min read

Diverse business professionals collaborating around a holographic AI display in a futuristic cityscape, symbolizing enterprise AI transformation and its scaling challenges.
Enterprise

AI adoption drives enterprise transformation, but scaling remains a challenge.

Two-thirds of organizations report improving productivity and efficiency from enterprise AI adoption.

Jun 4, 2026 · 4 min read

A solitary figure contemplates glowing AI data streams, symbolizing the challenge of maintaining human connection amidst marketing automation.
Strategy

AI marketing's efficiency push risks losing the human touch by 2026.

Only 20% of surveyed executives believe their companies can successfully respond to change over time, according to Forbes .

Jun 4, 2026 · 4 min read

AI technology in a life sciences setting visualizing improved patient adherence and health outcomes, highlighting the business case for better prescription fulfillment.
Strategy

Life Sciences Must Build A Business Case For Health Outcomes

Over 20% of all U.S. prescriptions are never filled. For high-cost therapies, this problem intensifies: 60% of prescriptions costing $500 or more out-of-pocket are abandoned, according to Healthcare I

Jun 4, 2026 · 3 min read

Nvidia RTX Spark superchip integrated into a modern PC, projecting holographic AI interfaces, symbolizing the future of on-device artificial intelligence.
Strategy

Nvidia RTX Spark superchip brings AI to PCs

Nvidia has launched RTX Spark, a new 'superchip' designed to bring AI capabilities directly to laptops and desktop computers.

Jun 2, 2026 · 2 min read