Priya Sen
Strategy Writer
Priya Sen is a Strategy Writer for Startups & Giants, specializing in business strategy, market positioning, and competitive growth. Prior to joining Startups & Giants, Priya spent several years as a strategic consultant at a leading management consulting firm, advising Fortune 500 companies on market entry and expansion strategies. She also led a research project on disruptive innovation in emerging markets, which was published in the Harvard Business Review. Priya holds an MBA from Stanford University and a Master's degree in Economics from the London School of Economics.
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Latest Articles

AI is crucial for India's next digital payment growth phase
NPCI predicts AI adoption will drive India's UPI transaction volume to exceed one billion daily transactions, a staggering leap from current levels.
Jun 28, 2026 · 2 min read

Chinese beauty brands eye global expansion amid domestic market shifts
China's evolving role in the global beauty market in 2026 presents a paradox: while its cosmetics sector is projected to reach a massive $68 billion by 2032, the market currently contends with stagnan
Jun 27, 2026 · 4 min read

Top 5 Integrated HR Platforms to Replace Multiple Systems
The U.S. Office of Personnel Management committed nearly $396 million to Oracle for a single HR platform, replacing over 100 disparate systems for two million federal employees, according to Human Res
Jun 27, 2026 · 5 min read

What is a Resilient Global Supply Chain Strategy?
A single port shutdown can cost a business millions, but new simulation tools can now predict the exact financial impact of such a disruption before it even happens.
Jun 25, 2026 · 4 min read

Samsung Electronics Expands OpenAI's ChatGPT Enterprise Globally
Samsung Electronics is expanding OpenAI's ChatGPT Enterprise and Codex to its employees globally, a significant move that is one of OpenAI's largest enterprise deployments to date.
Jun 24, 2026 · 4 min read

Sleep Number Corporation files for Chapter 11 bankruptcy protection.
Sleep Number, the maker of adjustable smart beds, filed for Chapter 11 bankruptcy and saw its shares plunge 31% in after-hours trading on Wednesday, signaling the abrupt end of its independent operati
Jun 24, 2026 · 2 min read

BIA Names Michael Guerity VP of Market Intelligence & Comms
BIA Advisory Services appointed Michael Guerity as Vice President of Market Intelligence & Strategic Communications, explicitly tasking him with expanding intelligence offerings through AI-enabled pro
Jun 23, 2026 · 4 min read

Top 4 Strategic Initiatives for Enterprise AI Adoption and Scaling
Atos Group is rolling out Microsoft 365 Copilot to all 56,000 employees across 54 countries.
Jun 22, 2026 · 4 min read

Samsung Electronics rolls out ChatGPT and Codex for employees
Just months after banning generative AI tools like ChatGPT due to security fears, Samsung Electronics is now deploying them to its global workforce.
Jun 22, 2026 · 3 min read

Yelp, Southern Co. Q1 2026 results and strategic approaches
In Q1 2026, Southern Company's operating revenues surged to $8.
Jun 21, 2026 · 2 min read

USW Condemns Canada's Abolition of Corporate Accountability Ombudsperson
At least 36 complaints alleging corporate abuses were left unresolved after the Canadian government abolished its corporate accountability ombudsperson office on June 11.
Jun 20, 2026 · 2 min read

Raghu Subramanian leads Trupeer AI enterprise growth
Gartner predicts that 60% of artificial intelligence (AI) projects will be abandoned by the end of 2026 due to poor data and knowledge infrastructure.
Jun 19, 2026 · 3 min read

OpenAI, Anthropic Hire Sales Teams to Drive AI Adoption
In a surprising pivot, OpenAI and Anthropic have collectively recruited over 85 former Salesforce employees, primarily for enterprise sales and marketing roles.
Jun 19, 2026 · 3 min read

Profit motives to drive enterprise AI adoption, sidelining ethics
The Pentagon once designated AI developer Anthropic as a 'supply chain risk,' initially barring its models from defense systems.
Jun 19, 2026 · 2 min read

FTI Consulting launches energy advisory services in Italy
Fresh from reporting a 9.
Jun 18, 2026 · 2 min read

Businesses Face Mounting Risks as Integrating Climate Resilience Becomes Imperative
In 2025 alone, companies disclosed nearly $3 billion in real losses from extreme weather events, yet only 35% identified these financial impacts as a material risk to their operations, according to Fo
Jun 18, 2026 · 4 min read

What is Account-Based Marketing and How Does AI Enhance B2B Strategies?
LiveRamp, a prominent data connectivity platform, generated over $50 million in annual revenue from just 15 highly targeted accounts.
Jun 18, 2026 · 6 min read

How Much Do Agentic Autonomous AI Agents Cost Enterprises in 2026?
While vendors like Cognosys reduce manual workloads by over 60% with AI agents, developing a single production-ready agent can cost an enterprise anywhere from $40,000 to over $300,000.
Jun 17, 2026 · 4 min read

Geopolitical shifts reshape business strategy
Affluent Americans are generating record demand for second residencies and citizenships, signaling a profound re-evaluation of global stability by the wealthy.
Jun 17, 2026 · 2 min read

Intel Pursues 18A Chipmaking, Redefines Integrated Graphics
Intel's 2026 roadmap reveals Panther Lake, the first consumer chip built on its cutting-edge Intel 18A process.
Jun 17, 2026 · 2 min read